Assessment Of Destination Marketing Organizations’ (DMO) Websites Using Content Analysis And Aaker’s Brand Personality Scale: The Case Of Island Tourism Destinations

Análise do conteúdo veiculado pelas secretarias de turismo das cidades e estados-sedes da copa do mundo 2014 em suas páginas do facebook

Information Technology / Technology / Tourism Marketing / Tourism Management / Social Media / Facebook / Social Media Marketing / Turismo / Assessment Of Destination Marketing Organizations’ (DMO) Websites Using Content Analysis And Aaker’s Brand Personality Scale: The Case Of Island Tourism Destinations / Social Media and Collaborative Technologies / Gestion Tecnologia de la Informacion y Comunicaciones / Planejamento e Organização do Turismo / Facebook / Social Media Marketing / Turismo / Assessment Of Destination Marketing Organizations’ (DMO) Websites Using Content Analysis And Aaker’s Brand Personality Scale: The Case Of Island Tourism Destinations / Social Media and Collaborative Technologies / Gestion Tecnologia de la Informacion y Comunicaciones / Planejamento e Organização do Turismo